To all the readers, I have written this Article to share my knowledge regarding the current Denim aspects of the Indian Textile Market.
My article deals with the overall consumption of raw denim fabric in India, the leading denim hubs in India, the effective pricing and the response of different markets towards Denim fabrics.
And also some basic evergreen denim fabrics, their huge demand. Further, I have stated many different versatile uses of denim fabric in different fields.Lastly, I have concluded with the effect of GST, on the supply chain of Denim and Textile Market.
All the figures and values which I have mentioned in this article are as per knowledge and may not be the actual or exact values but will surely provide you some information.
- Origin: 1873 ~Jacob W. Davis manufactured the first pair of denim pants.
- The name “Denim” name originated from France word “Serge de Nimes”.
- It was originally used by workers as it was introduced for its well-known durability.
- Blue Denim ~ Warp threads are Indigo dyed and weft threads are left white to give that premium blue indigo effect.
- 1870’s ~ Denim Pants were designed to meet the requirements of workers.
- 1930’s ~ Denim Jeans became popular in movies.
- 1940’s ~ Came in the figure of daily casual wear and companies like Wrangler and Lee had a great share in
International market and began to compete with the well-established brand “Levi’s”.
- 1950’s ~ Indigo Jeans gained attention in youth.
- 1960’s ~ Different styles of Jeans changed the culture & 1970’s lifestyle of people and denim was the latest
- 1980’s ~ Faced a tough competition with the new cargo & 1990’s pants, khaki’s and branded sportswear but was not out of style.
- 2000’s ~ Indigo Jeans had a great comeback and again changed the fashion industry.
- 2007’s ~ Many companies came up with their own Denim Brands and invested a huge amount in garment industries as the future of Denim was bright.
- Over 50% of denim is produced in Asia.
- China has more than 200 Denim mills and India near about 30.
- Denim Industries played a vital role in shaping the Textile Market.
All You Need To Know Is
Basically, Raw Denim fabric is referred to the 2/1 twill weave with the prominent indigo dyed warp yarns and white weft yarns, which gives the standard idea about how can one judge regarding the structure of denim.
Apart from this basic weave there are many other weaves namely 3/1 Twill, Broken Twill, 4/1 Satin Weave, Ring Denim, Nonstretch 2/1, Basic with ring weave, 30*150,30*30 Lightweight Shirting weaves and different dobby weaves.
Denim fabrics are classified based on “ounce” of the fabric. The 5-ounce fabric light in weight is basically utilized for shirting purpose, the 9 to 12-ounce fabric is utilized for bottom wear purpose and further above 12 ounces there are various purposes.
In India, the consumption of Denim Raw fabric is mainly in the Textile Markets of Kolkata, Delhi, Mumbai, Ulhasnagar, Ahmadabad, Bangalore and some parts of Bellary and Ludhiana. As the garment sectors are grown widely in above markets, therefore the consumption of denim fabric is huge.
In India on an average 50 lakh of denim fabric is produced daily, out of which 15-20 % is exported.There are some mills which produce fabric at a cheap rate(ranging from Rs.92 to 110. per meter) but with a comparatively low-quality grade. The consumption of this fabric is very high in Kolkata Market followed by Delhi and Ulhasnagar market.
Apart from this, all the markets demand a premium quality of fabric ( ranging from Rs 122 and onwards ). Mainly from Kolkata, the denim fabric is exported to Bangladesh. Bangladesh has a large scale garment sector, where comparatively garments are produced at a cheap cost and again imported to India.
The sale of the final finished jeans from the above markets is all over the country. Every small city or a town has many numbers of retail counters for especially jeans followed by the huge stores in big cities.
Apart from the international brands, there are many ‘self-made’ brands or local brands which have gained a huge demand in the retail stores. The main consumption of jeans in Retail shops is by men (near about 75%) and remaining by the women and kids (near about25%). Many international brands are always preferred by the people because of the quality of the jeans they get.
Denim is the most durable and at the same time comfortable, has gained a huge popularity among the youth and even in adults. As the demand for It is growing day by day, the rate of exports overall has been increased rapidly. It provides the source of rapidly developing economy.
The textile chain for the preparation of jeans has given various opportunities to develop and gain good funds at every stage. But the only one issue faced today is ‘the leftover chemical water ‘ during the manufacturing of jeans has added an extra step to water pollution. Due to which most of the garment manufacturing units are shifting to outskirts of cities. The only action that can be taken is the Water treatment plant must be installed.
The second phase of Denim is that apart from jeans, it is used for many other purposes. It is used in shoes, bags, carpets, home textiles, technical textiles, coats, caps, curtains, seat covers, covers, suits, decorative insulations, jackets etc.
The long-lasting Denim has gained a demand in various sectors according to the use.
Lastly, I would conclude with the effect of GST on the denim supply chain. The demand for the fabric has been reduced. On large sectors, the concept of GST is well understood and applied well but still, now the small sectors do not have any idea regarding the GST and prefer to work without taxes.
Finally, the overall demand at each stage is reduced to a large extent affecting the sale conditions of the market. Likely it will take still 2 years to perform at that stage where GST is fully accepted by the Indian Textile Market.